Faith. Family. Fishing.
purpose driven. faith led.
legacy building.
When Passion meets Purpose
Fishers of Men – Founded by a Man of Purpose
With the guiding principle of leading by example because our sons are watching, Johnthon Reyes spends as much time casting his line & sharing his testimonial about God’s Grace as he does making the custom fishing rods.
Fishers of Men’s deeper meaning is biblical, marrying the Gospels of Matthew & Mark (among others) and their higher calling to spiritual teachings and guiding people towards faith. The brand captures a profound and transformative mission—moving from the practical aspects of everyday life to a higher purpose of guiding and inspiring others.
When you talk to Johnthon, he makes his mission very clear. He considers himself the vessel and the rod the tool. It is the very cornerstone of his brand, and he aspires to help families build their legacies with his custom products.
It’s so much more than just fishing rods. It’s…legacy building.
SPIRITUAL. GATHERING. TRANFORMATIONAL.
FISHERS OF MEN.
My mission will always be to bring others closer to Christ while leaving a family legacy.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
Col. 3:23
Crafted by hand…
with great purpose
Every Fishers of Men custom rod is hand crafted from start to finish. We curate the finest materials and remain committed to quality, so that our Fishers of Men custom rods can be handed down for generations.
“If we knew we were making something directly for the Lord we would ensure it was perfect in every single way. But our works alone are filthy rags before the Lord. Faith and Obedience are pleasing to the Lord. When we build rods we build them out of the faith that the rod will serve a higher purpose than just fishing.” – Johnthon Reyes